Which strategy is generally not recommended for helping consumers deal with uncertainty?

The strategy of not showing comparisons between your products and the competition is generally not recommended for helping consumers deal with uncertainty. When consumers are faced with uncertainty, particularly in making purchasing decisions, they benefit from having clear and straightforward information that helps them weigh their options. Showing comparisons enables consumers to understand how a product measures up against alternatives, addressing their concerns and building confidence in their choices.

Providing comparisons can help illustrate the unique features, benefits, and value propositions of a product, which reduces ambiguity. This transparency can lead to enhanced trust and an informed purchasing process. On the other hand, withholding comparisons may leave consumers feeling insecure about their understanding of the product's relative worth and effectiveness, potentially leading to indecision or reluctance to make a purchase.

Thus, utilizing comparisons effectively can serve to mitigate uncertainty rather than exacerbate it, making this strategy a key aspect of consumer engagement in marketing practices.