University of Central Florida (UCF) MAR3407 Integrated Marketing and Sales Practice Exam 1

Misty should avoid phasing out the product category if she identifies a gap between her product's performance and its brand promise because this action can be overly drastic and may not address the root issues at hand. Phasing out a product means eliminating it from the market entirely, which can result in losing existing customers who value the product and may not be the best solution for improving overall brand perception.

Instead, enhancing product features, revising brand messaging, or improving customer service directly target the areas that may be causing the gap. By enhancing product features, she can align the product more closely with what customers expect based on the brand promise. Revising brand messaging ensures that the communication accurately reflects the product's capabilities, while improving customer service can enhance customer satisfaction and perception of the brand as a whole. These strategies are more apt to mend the gap rather than abandoning the product altogether.