Which step is NOT part of the product analysis process?

The correct choice indicates that pricing the product based on the cost of manufacturing is not part of the traditional product analysis process. In the context of product analysis, the focus is primarily on understanding the market, customer preferences, and product features.

The steps involved in product analysis typically include market competition analysis, which assesses how similar products compete in the market, customer needs assessment, which identifies the requirements and desires of the target audience, and feature evaluation, which examines the specific attributes of the product and how they align with customer expectations. These components are essential for understanding the product's position in the market and developing strategies for its launch and promotion.

While understanding manufacturing costs is important for determining pricing strategy, it falls outside the scope of the product analysis process that centers on external factors such as market dynamics and customer insights. Thus, the emphasis on manufacturing costs does not align with the key analysis aspects defined in this context.