Which person is most crucial to leverage when discussing the marketing plan with senior management?

In the context of discussing the marketing plan with senior management, the marketing team plays a pivotal role. This is because the marketing team has direct expertise in understanding the target market, the competitive landscape, and customer behavior. They are responsible for developing strategies that effectively communicate the value proposition of the product or service offered.

Additionally, the marketing team is intimately familiar with the objectives set forth in the marketing plan and can articulate how those objectives align with the broader goals of the organization. Senior management often seeks insights and recommendations from those who are directly engaged in marketing activities, making the marketing team's perspective essential for informed decision-making and strategic direction.

While the other options—technology, finance, and legal departments—are certainly important in their respective domains, they primarily contribute in ways that support or ensure the feasibility of the marketing strategies rather than leading the discourse on marketing vision and execution. Hence, the marketing team's expertise and insights make them the most crucial group to involve in discussions about the marketing plan with senior management.