Which of the following phases is NOT part of the marketing planning process?

The marketing planning process typically involves several key phases: analysis, strategy, and tactical planning. These phases guide marketers in identifying market opportunities, developing effective strategies, and planning specific actions to achieve their goals.

The analysis phase is where market research is conducted to gather data about customers, competitors, and market trends. This phase is crucial for understanding the current landscape and making informed decisions.

The strategy phase is dedicated to outlining the direction that the marketing efforts will take. It involves defining objectives, target markets, and overall value propositions.

The tactical phase focuses on the specific actions and methods that will be implemented to execute the strategy. This includes decisions about marketing mixes, campaigns, and budgets.

While execution is indeed a critical part of putting a marketing plan into action, it is not typically categorized as a standalone phase of the planning process. Instead, execution is often considered the culmination of the planning phases that have come before, where the strategies and tactics are implemented in the real world. Therefore, it does not fit as one of the core phases in the marketing planning process.