Which of the following options is included in the Four Ps of marketing?

The Four Ps of marketing are a foundational concept that categorizes the essential elements involved in marketing a product or service. This framework includes Product, Price, Place, and Promotion. Among these, Promotion plays a vital role in communicating with potential customers, creating awareness, and persuading them to make a purchase. It encompasses various strategies such as advertising, sales promotions, public relations, and personal selling, all aimed at informing and engaging consumers about the benefits of the product or service.

Including Promotion as part of the marketing mix highlights its importance in driving sales and influencing consumer perception. Ultimately, effective promotion can significantly enhance a brand's visibility and contribute to overall marketing success.