Which is not classified as a type of brand architecture?

Brand architecture refers to the structure that organizes a company's brands, products, and services to maximize consumer understanding and use of the brand. Among the classifications of brand architecture are monolithic, endorsed, and freestanding.

Monolithic brand architecture involves a single master brand that represents all products and sub-brands, creating a unified identity. Endorsed brand architecture features a main brand that supports the products, which have their own identities while still being associated with the overarching brand. Freestanding brand architecture allows brands to operate independently, often with distinct identities, settings, and marketing strategies.

The classification "structured," however, is not recognized as a standard type of brand architecture. The term does not typically appear in discussions about brand strategy frameworks and can be seen as overly vague or not well-defined in the context of the established types. Thus, identifying "structured" as a non-type of brand architecture is correct, as the other three classifications are widely accepted and used within marketing literature.