When establishing a look and feel for your brand, which of the following should not be considered?

When establishing a look and feel for your brand, it's essential to consider all elements that contribute to its identity, except for the suggested focus on culture in this context.

Culture is indeed an important factor impacting branding, as it can influence consumer perception and emotional connection to the brand. However, in terms of the visual and aesthetic aspects of a brand, other elements like color scheme, logo design, and typography play a more direct and immediate role in forming the brand's visual identity.

Color scheme helps convey emotions and set the tone for the brand, while logo design is crucial for recognition and brand recall. Typography contributes to the overall visual appeal and communicates brand personality. Thus, focusing strictly on visual elements associated with branding supports a coherent and appealing look and feel, making it less necessary to prioritize culture in this specific aspect of brand development.