When conveying your marketing plan to the sales force, they must understand your:

The value proposition is a critical aspect for the sales force to understand when conveying a marketing plan, as it defines the unique value that the product or service offers to customers. This concept encapsulates the benefits and features that differentiate the offering from competitors, making it essential for the sales team to grasp in order to effectively communicate it to potential customers.

A strong value proposition helps sales representatives articulate why customers should choose their product, addressing customer needs and motivations directly. By having this clarity, the sales team can tailor their pitches and conversations to resonate with prospects and address their pain points, ultimately driving sales performance.

Understanding the overall budget, risk management strategy, or employee responsibilities can certainly support the sales process, but these elements are secondary to the core message that the value proposition delivers. Without a clear understanding of what makes the product valuable, the sales force may struggle to engage customers and close deals successfully.