What should a good presentation conclude with when addressing senior management?

A good presentation when addressing senior management should conclude with a call to action for support, as this clearly communicates what is needed from the management team moving forward. A call to action serves to rally support for marketing initiatives, emphasizing the importance of collaboration and alignment on key objectives. By articulating a specific request or direction, it guides decision-makers on the necessary steps to take following the presentation. This clarifies the presenter’s expectations and encourages a proactive response from senior management, which is crucial for successful project implementation or strategic direction.

In contrast, summarizing past marketing results may provide context but lacks the forward-looking focus required in a concluding statement. Similarly, while a request for additional funding is important, it may not necessarily inspire the strategic endorsement needed for an effective partnership. An overview of competitive threats could highlight challenges but does not offer a clear pathway for action or support, which is essential when seeking engagement from senior leaders. Overall, a call to action is a strong way to end on a constructive note, encouraging collaboration and commitment from the management team.