What is the purpose of affiliate marketing?

The purpose of affiliate marketing is to incentivize third parties to promote products for a commission. This strategy allows companies to expand their reach and increase their sales by leveraging the efforts of individuals or businesses who act as intermediaries. Affiliates share or promote the company's products or services through various channels, such as blogs, social media, or websites. When these affiliates successfully generate sales or leads, they receive a commission based on the agreed terms, creating a performance-based partnership.

This model benefits all parties involved; companies gain wider exposure and potential revenue growth without upfront advertising costs, while affiliates earn commissions by utilizing their reach and influence.