What is the definition of integrated marketing?

Integrated marketing is defined as a strategic approach that aligns and coordinates all forms of marketing communication to present a consistent message and cohesive brand experience to consumers. This method ensures that various promotional activities—such as advertising, public relations, direct marketing, and digital communication—work together harmoniously rather than in isolation.

The goal is to create a seamless experience for the customer across all platforms, making the brand more recognizable and relatable. When a company utilizes integrated marketing, it effectively leverages the strengths of each channel, reinforcing the overall marketing strategy and enhancing consumer engagement. This approach is essential in today's multi-channel environment, where customers interact with brands across numerous touchpoints.

The other options describe various marketing concepts, but they do not capture the holistic essence of integrated marketing. For example, direct selling and digital campaigns are important tactics within the broader marketing strategy, while market research and analysis focus on gathering data rather than the strategic alignment of marketing communications.