What is the best way to sell an expensive product according to marketing principles?

Listing an expensive product next to an inexpensive product in a magazine can effectively leverage the concept of comparative pricing. By placing the high-end product alongside a lower-priced item, it provides consumers with a reference point that reinforces the perceived value of the expensive product. This strategy can highlight its exclusivity and quality, making it seem even more desirable in contrast to the more affordable option.

This approach utilizes the principle of anchoring, where consumers rely on the first piece of information they receive (in this case, the lower-priced item) to make subsequent evaluations. When they see a high-priced product beside a cheaper one, it can enhance their perception of its value, prompting a greater interest in purchasing the more expensive item.

While the other strategies mentioned can play roles in marketing, they do not focus as directly on the principle of comparative valuation. Offering extensive discounts may undermine the perceived quality of an expensive product. Instead of enhancing its value, discounts could signal that the item is not worth the original price. A loyalty program is beneficial for retention but not specifically geared toward the initial selling of high-cost items. Targeted social media ads can increase visibility and reach, but without the anchoring effect that comes from comparison, they may not convey the same depth of value that