What is lead generation?

Lead generation refers to the process of attracting potential customers to a company. This typically involves various marketing strategies and tactics aimed at capturing interest and information about prospective buyers so that the sales team can follow up and convert these leads into customers. By generating leads, a business can create a pipeline of potential clients who have shown interest in its products or services, which is essential for driving sales and growth.

Effective lead generation strategies often include techniques such as content marketing, social media promotion, email campaigns, and targeted advertising, all designed to engage consumers and encourage them to provide their contact information or express interest in a company's offerings. This process is critical for generating new business opportunities and expanding market reach.