What is an aspect a customer typically does not consider while purchasing?

In the context of customer purchasing behavior, post-purchase behavior typically refers to how customers feel after making a purchase, including their level of satisfaction, their likelihood of making repeat purchases, and their potential to recommend the product to others. While post-purchase behavior is certainly important for marketers and businesses to understand, it is not usually a factor that customers actively consider at the time of making their purchasing decisions.

Instead, customers focus primarily on aspects that directly influence their decision to buy, such as brand-promise touch points, the quality of customer service, and product presentation. These elements impact the immediate perception and choice regarding a purchase, whereas post-purchase behavior is a reflection of feelings and attitudes that develop after the purchase has already been made. Thus, it represents a stage that occurs after the initial purchase decision, making it an aspect that is not typically considered during the purchasing phase itself.