What is a good rule of thumb for nurturing your network?

Making quarterly calls for the top 10% of connections is a solid strategy for nurturing your network. This approach emphasizes the importance of maintaining regular communication with individuals who are most likely to provide valuable opportunities or insights. By focusing on a select group of connections—those who may have significant influence or shared interests—you can foster stronger relationships through more frequent and meaningful interactions.

Quarterly engagement allows you to stay updated on their endeavors and share relevant information, thus ensuring that the relationship remains mutually beneficial. Building a close-knit group by reaching out to the top 10% encourages depth over breadth, allowing you to establish trust and rapport with those who matter most in your professional landscape. This tailored approach is generally more effective than broader but less frequent outreach.