Under which condition do consumers typically make a purchase?

Consumers typically make a purchase when they are motivated, as motivation is a critical factor in the decision-making process. Motivation can stem from various sources, such as a need for a product, an emotional desire, or a perceived value that a particular item brings to their lives. When consumers feel a strong drive or urgency to acquire something, whether it’s based on their wants or needs, they are more likely to proceed with the purchase.

While having enough savings, encountering discounts, or having time to shop can influence purchasing behavior, motivation is what sparks the initial interest in a product. When consumers are motivated, they actively seek out options, compare products, and are more likely to make a buying decision regardless of their financial situation, discounts offered, or available time.