To effectively gain support from senior leaders when presenting a marketing plan, what should be highlighted?

Highlighting team members' contributions to projects is crucial when gaining support from senior leaders for a marketing plan because it showcases the collaborative effort and expertise that underpins the proposed strategies. By emphasizing the collective achievements and skills of the team, you demonstrate not only the strength of the team but also a culture of collaboration and shared success, which can reassure leaders about the implementation and effectiveness of the marketing plan.

Moreover, senior leaders are often interested in how well a team can work together toward common goals, as this can significantly impact the success of the marketing initiatives. Demonstrating strong team dynamics and acknowledging the contributions of individuals fosters a sense of responsibility and accountability within the team, which resonates well with leadership.

In contrast, focusing solely on individual achievements could lead to perceptions of self-promotion rather than teamwork. Discussing past marketing failures may highlight risks but could detract from the proactive and positive nature of the proposed plan. While current marketing trends are important, they should be contextualized within the framework of the team's capabilities and contributions to ensure that the marketing plan is not just trendy but practically executable by a well-prepared team.