In marketing, what is the purpose of a persona?

The purpose of a persona in marketing is to guide marketing strategies based on target customer insights. Developing customer personas involves researching and compiling information about potential customers, including demographics, behaviors, preferences, and pain points. This detailed representation helps marketers understand their audience on a deeper level, allowing them to tailor their messaging, product development, and overall marketing strategies to better align with customer needs and desires. By utilizing personas, businesses can create more targeted and effective marketing campaigns that resonate with their audience, ultimately leading to increased engagement and sales.