In a cross-functional marketing team, which role is least likely to be included?

In a cross-functional marketing team, roles are typically comprised of individuals with expertise that directly contributes to the marketing strategies and initiatives of the organization. A market researcher gathers and analyzes data to inform marketing decisions, a creative director oversees the creative aspects of campaigns, and a sales representative provides insights from the field regarding customer interactions and sales techniques.

The role that is least likely to be included in such a team is one that does not usually align with the internal workings or collaborative spirit necessary for a marketing team, such as a competitor. Including a competitor would pose significant challenges, as they operate in the same market and could have conflicting interests. Therefore, the focus in a cross-functional marketing team is on internal roles that enhance marketing effectiveness rather than on external individuals who may undermine collaboration and strategic advantage. This is why the role of a competitor does not fit within the structure of a cross-functional marketing team.