If a company is effective in PR, what can be inferred about their relationship with the public?

When a company is effective in public relations (PR), it indicates that the organization has successfully built and maintained a positive image among its stakeholders and the general public. This positive perception often results from consistent communication, transparency, responsiveness to feedback, and efforts to engage with the community. Effective PR fosters trust and credibility, which are essential for sustaining strong relationships with customers, investors, employees, and the broader community.

A positive image implies that the company is seen as reputable, responsible, and aligned with the values and expectations of its audience. It can lead to enhanced customer loyalty, improved stakeholder relations, and a favorable reputation, which are vital for the company’s long-term success.

In contrast, the other choices do not reflect the nature of effective PR. Focusing solely on profits suggests a lack of concern for public perception or stakeholder engagement, while ignoring feedback indicates a disconnect from the audience's needs and opinions. Lastly, not engaging in community activities suggests a lack of commitment to building goodwill and rapport, which are key components of effective public relations.