Describe the role of social media in integrated marketing.

The choice highlighting the role of social media in engaging with customers and promoting content is correct because social media plays a vital part in the integrated marketing landscape. It facilitates two-way communication between brands and consumers, enabling companies to build relationships, understand customer needs, and respond to feedback in real-time. This interactive element fosters loyalty and community among customers, contributing to effective brand management.

Additionally, social media allows for the sharing and promotion of content, which enhances brand visibility and awareness. By utilizing various formats such as posts, videos, and stories, companies can create engaging content that resonates with their target audience. This approach helps in reaching a broader audience and can drive traffic to websites and other marketing channels, effectively integrating social media into the overall marketing strategy.

In contrast, the other options fail to accurately capture the comprehensive role of social media in integrated marketing. Viewing it solely as a platform for advertisements limits its potential benefits, while denying its importance in brand awareness overlooks its significant impact in that area. Focusing primarily on customer complaints misses the broader engagement and promotional aspects that social media excels at, which are essential for successful integrated marketing campaigns.