Define brand loyalty.

Brand loyalty refers to the tendency of consumers to consistently choose one brand over others. This loyalty often stems from positive experiences with the brand, trust in the product quality, or emotional connections that consumers develop. When customers demonstrate brand loyalty, they are more likely to repeat purchases and may even become advocates for the brand, recommending it to others and defending it against competitors. This aspect of consumer behavior is crucial for businesses, as maintaining a loyal customer base can lead to sustained profitability and market presence.