A brand book typically does not include information about which of the following?

A brand book serves as a comprehensive guide that encompasses various elements defining a brand's identity and communication strategy. It typically includes aspects such as brand messaging, which outlines how the brand communicates with its audience; brand visuals, which cover logos, typography, and color palettes; and brand values, which articulate the core principles and beliefs that drive the brand.

The product life cycle, however, is a separate concept that refers to the stages a product goes through from development to decline. While understanding the product life cycle is crucial for marketing strategies, it is not usually included in a brand book. The focus of a brand book is more about establishing and maintaining the brand's identity and less about the specific lifecycle of individual products. Therefore, the absence of product life cycle information from a brand book aligns with the purpose of the document, which is to provide guidance on how to communicate and visually represent the brand consistently, rather than detailing the operational aspects related to product development and sales evolution.